LUVELLE

Project: Elevating the ordinary: Chocolate
Objective: Transform a common household ingredient into a high-end, gourmet brand by developing a cohesive identity that includes naming, logo design, brand story, flavor system, and packaging.

Role: As the sole designer on this project, I was responsible for the complete creative direction—from brand identity development to custom logo design, packaging layout, and hand-crafted fruit illustrations.

Name Origin: A blend of Luxe (luxury) + Belle (beauty in French)
Tone: Elegant, feminine, luxurious, and modern.

Luvelle is a clean luxury chocolate brand that redefines indulgence through bold flavor infusions, modern minimalism, and ethical sourcing. We create chocolate not just to eat—but to experience.