Juus Deodorant

Summer of Deodorant campaign for JUUS at TARGET

The Ask

SOLO GRAPHIC DESIGNER

Create a key visual for Summer of Deo at Target. This key visual design needs to be built following JUUS guidelines as well as Target guidelines. Fun & playful: Lighthearted, joyful, and effortlessly cool. Fresh & vibrant: Evokes crispness, energy and a clean, modern summer feel. Emotional & Sensory: Focus on how it feels and looks rather than just what it does.

Juus Visual Direction:
- Effortlessly cool, modern summer, trendy
- Focus on how the product “feels”
- Bright, vibrant, high energy

The moodboard:
Bold choices, youthful elements, Juus aesthetic.

Direction One

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Lifestyle

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Direction One ✦ Lifestyle ✦

Direction Two

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Graphic

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Direction Two ✦ Graphic ✦

Direction Two Chosen:
Final Revisions & Designs

Have a fruity fresh summer with Juus,
because life’s too short
for boring deodorant.

Fisher-Price

Bean Buzz Fest